If you have a question that is not answered here, please contact us.
Once you have registered as a supplier (via Create Account menu), click on 'My account' in the side menu or the header and then click 'Add listing' or go straight to 'Add listing' if you have just created an account. Follow the screen prompts after that.
A reviewer account can be opened by anyone free of charge via the 'Create Account' menu. It enables the account holder to use all SussednAble.com functions except the ability to post listings of products or services.
A registered supplier can do everything a reviewer can do plus post listings. Because information requirements for the supplier and reviewer accounts are different, a switch between the two types of account is not possible. If this is what you want to do, you will have to re-register.
One product or service line can be listed free of charge for three months. After that, the annual subscription per product or service line is £75 (GBP) for up to 5 listings. After that, the rate per listing is on a sliding scale. To see the full price list, register as a supplier. Then log in and go to the 'Add Listing' tab.
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Misleading or irrelevant claims about the environmental impacts/positive attributes of a product or service. To be anything other than greenwash, green claims need to be specific and verifiable. Unsupported claims such as 'eco friendly' are common examples of greenwash.
How can I avoid a listing being classified as 'greenwash'?
In providing information about your product or service, make sure that you comply with UK guidance on green claims and/or ISO 14021.
Another document that will help you to avoid greenwash is the Greenwash Guide available on line from Futerra. This lists ten signs of greenwash: fluffy language, green products from dirty companies, suggestive images (e.g. flowers blooming from exhaust pipes), irrelevant claims, claiming to be slightly greener than peers that are actually quite poor, lacking credibility, gobbledygook/jargon, false third party endorsement, absence of proof and lies. Tips to avoid greenwash include:
No. Instead, registered users are empowered to review and rate product and service listings. They may also indicate listings that they consider to amount to 'greenwash'. In future, the relevant listing may then appear under the 'Sussed Out' menu (currently being developed).
Suppliers are asked to provide information about why their product or service is better for the planet, people, pockets/profits/prosperity and posterity. They are not forced to provide that information for the purposes of listing. When no justification is given, none is included in the listing but the supplier's credibility must surely be questionable.
SussednAble.com is here to publicise building and business products or services that are 'more sustainable', or help others to be more sustainable.
What does 'more sustainable mean?
It means being better than the norm for the planet (the environment including land, plants and animals) at the same time as being better for people (social development), posterity (the future) and pockets/profit (economic benefits).
Isn't sustainability just about looking after the environment/ecology?
No. For example, a product or service that is good for the planet but is more dangerous to use cannot be regarded as more sustainable.
What have pockets/profit got to do with sustainability?
Economic development is an important aspect of sustainable development. Development can only be sustainable if it results in economic development, social development and environmental protection. This is often called the 'triple bottom line".
Is development sustainable if there are trade-offs between economic development (pockets/profit), social development (people) and/or environmental protection (planet)?
Sometimes. A product or service that is more expensive than the norm could be classified as more sustainable if it reduces overall costs whilst helping to protect or enhance people and the planet in some way.
Put simply, sustainable development means not cheating our children out of being able to enjoy the same quality of life as ourselves. (British Cabinet member,John Gummer came up with the adage "Don't cheat on our children" in 1993).